How to Choose the Perfect Location for Your Retail Business

Why do some stores, cafés or other retail locations seem to thrive no matter what, while others struggle to survive? It’s not just luck. It’s about location.

But here’s the thing: Picking the right spot isn’t as simple as it used to be. Foot traffic, competition, and customer behaviour are all part of the puzzle. And while your instincts as a business owner are important, they’re not enough to make the smartest choice every time. That’s where location intelligence comes in.

What Is Location Intelligence?

In a nutshell, location intelligence uses data to take the guesswork out of site selection. It goes beyond basic metrics like revenue and digs deeper into:

  • How much untapped market potential is around your site
  • What kind of foot traffic you can expect based on the area
  • How well your business is capturing its share of local customers

Think of it as a way to not just find the “good” locations but to understand why they’re good—and how to replicate that success elsewhere.

Why Does Location Intelligence Matter in Retail Growth?

Let’s be real: Running a business is expensive, and making the wrong call on a location can be a costly mistake. With location intelligence, you can:

  • Spot hidden opportunities in new markets
  • Benchmark your current stores to see which ones could perform better
  • Simulate potential outcomes before committing to a lease or a build

At CHAOS, we’ve made it our mission to simplify this process. We combine advanced data tools with your insider business knowledge to help you in decision-making.

How to start?

If you’re curious about how location intelligence can transform your business decisions, our latest white paper, How Location Intelligence Can Drive Growth in Retail & Services,” is the perfect place to start.

It covers the fundamentals of using data to evaluate site performance, uncover growth opportunities, and reduce the risks of expansion. Don’t let guesswork hold your business back. Equip yourself with the insights you need to make smarter, more confident decisions.

White paper: How Location Intelligence Can Drive Growth in Retail & Services

Learn the foundations of smart location decisions. Download this white paper to understand the basics of performance drivers that help you define your KPIs for retail sites.

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