Data-Driven Decision-Making is Part of treco’s Identity
treco leverages the transparency and precision provided by CHAOS’ data, particularly in rental pricing and predicting trends in the housing market.
Finding potential project sites is key part of Lujatalo’s profitable business decisions. Now Lujatalo is supported in this by CHAOS, a solution offering location information data and urban forecasts. CHAOS has been implemented in nationwide use at Lujatalo.
Lujatalo, part of the Luja Corporation, is a contractor specialised in residential and office buildings. They offer services for e.g. project and property development. Finding suitable project locations is a key part of the business, and to make this easier, Lujatalo has implemented CHAOS’ solution that offers location data and urban forecasts. Since the company has several different customer segments, there are many use cases for the solution.
“As a company, we must constantly acknowledge the current situation and future development of our operating areas,” says Jukka Lindholm from Lujatalo’s property and urban development unit.
“We use CHAOS for deepening our understanding of our operating areas. Additionally, it’s a storage place for this information. We have also found promising locations directly through CHAOS”, Jukka adds.
"The cooperation works well and we have a feeling that our wishes are heard. The operation is transparent and we can bring the customer's perspective on using the solution."
- Jukka Lindholm, Lujatalo
Lujatalo has been closely involved in the development of CHAOS’ solution, and the cooperation will continue. The teams of Lujatalo and CHAOS meet weekly discussing, among other things, the next possible development points of the solution.
“Lujatalo gives us valuable information from the users’ perspective. We use it in product development and improving our solution,” says Customer Success Manager Matilda Ahola from CHAOS.
“The cooperation works well and we have a feeling that our wishes are heard. The operation is transparent and we can bring the customer’s perspective on using the solution,” adds Jukka Lindholm.
Among the values that guide Lujatalo’s operating methods, inclusiveness and working together are reflected in the company’s everyday life in many ways.
CHAOS is already part of the daily work of several different users. Users enrich the data provided by the CHAOS tool with their own expertise. After all, combining their own data with CHAOS data is the factor that brings the most value and competitive advantage for Lujatalo from using CHAOS.
Lujatalo is part of Luja Corporation, one of the largest construction groups in Finland. Lujatalo is a residential and office builder with comprehensive services in project and property development and strong experience in life cycle projects.
treco leverages the transparency and precision provided by CHAOS’ data, particularly in rental pricing and predicting trends in the housing market.
Data is everywhere and the amount of data has been increasing exponentially. Still, many businesses rely on old-fashioned measures or base their business decisions on gut feelings instead of data.
For too long the real estate industry has taken investment decisions on a case-by-case basis; based on segregated information and personal networking, which is usually