How can CHAOS’ insights help in the fight against Covid-19?

  • CHAOS News, People Insights

The Covid-19 outbreak has affected almost every industry and both the public and private sector are struggling to understand the consequences that will follow from this crisis. How can we know which are the right health and economic measures to be taken after the crisis? 

To ensure a good “exit strategy” the team at CHAOS has put together a “Disaster response package” to help out our community. We hope that this package will support urban planners, city leaders, municipalities, builders and real estate investors when deciding the best steps towards recovery.

1. Engage with people remotely

Now more than ever it is important to understand people: what their changing needs and interests are, and how they will spend time after the crisis. But how to do this without being in contact with crowds? 

We, the team behind CHAOS, want to do our bit to help out in this challenging time. During the next three months, get CHAOS Crowd insights™ for free. Engage with your community, communicate in real time with crowds, collect ideas and create targeted surveys to understand your audience better.

Claim your free CHAOS Crowd insights™ license

 

2. Identify where people are moving

map with city movement dataAs the world starts to recover from the virus, you will be able to detect the areas with major flow of people. Citizens’ city behaviour trends will reveal the the locations of the most and least popular hangout areas and hubs. Will crowds maintain their usual habits or will other city areas become trendier?

3. Locate risk groups

map view with visualised postal codes' borders

By identifying risk groups and available services, proactive measures can be taken wisely. For example, locating the areas where the elderly live will quickly provide an overview of where to pay special attention and enable to take the corresponding measures.

4. Monitor your assets’ valuations

map view with construction projects market on it

This year 2020, even during this crisis, shows a high investment rate in the construction industry. By following the insights on a monthly basis you can understand the development investments trends following the crisis. 

 

5. Identify the need of your tenants (small businesses and entrepreneurs)

Map view with services visualised on it

As restaurants, bars, shopping malls and others are shutting down, could this be a good time to reconsider your strategy as a service provider? Our CHAOS Living Convenience™ index will show where to find services that are accessible by foot and which areas are lacking the necessary services to serve the demographic profile needs of that area. Know with one click where to reposition after the crisis is over and minimise your risk as a service provider. 

 

6. Prepare for the megatrends

Map view with postal codes coloured to reflect population income trends

Understand how your tenants’ customers are being affected by forecasting the unemployment and purchasing power trend of the area. Insights about the state of the world will help you forecast your own cash flow, help your tenants and allocate resources in a wise manner.

 

 

Wishing you positivity and resilience for the spring,
The CHAOS team

Paloma Bautista, COO
paloma.bautista(at)chaosarchitects.com

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