Client: Design Agency Amerikka
Sector: Architecture and urban planning
Project Duration: Ongoing
Challenge: Understanding trends and development of the target area
Result: With the help of CHAOS, Amerikka is able to
Read more: Understanding of data lies behind the human-centred concepts of design agency Amerikka
”In a world fragmented into many different platforms, the advantage of CHAOS is location research and easy access to information from one place.“ – Teemu Nojonen, Creative Director of Amerikka
Data reveals important details about the area’s background and therefore it is a great first step during a design project. To ease this phase, design agency Amerikka uses CHAOS’ location intelligence solution. The solution allows the team to start projects with a comprehensive overview of what is happening in the area and, above all, why.
For a long time, the challenge has not been the sufficient amount of available data, but rather how to utilise it. One goal of Amerikka is to be able to narrow down where to start and to point out what information is relevant to the project.
It always depends on the project on what kind of data is most important. Sometimes it is important to see the population structure around the location, and sometimes understanding the commercial service structure of the area is emphasised. What is essential, is that these things and their impact should be compared with each other. Comparing different years also helps to understand the area’s trends and development.
With CHAOS, Amerikka’s team can start their projects by studying the target area and its special characteristics. This way, data-driven design is made easy and as natural as possible in the process. When the area’s phenomena and trends are understood, the design work can be taken to an even more detailed level.
As CHAOS offers data from different perspectives and many different years, trends are easier to spot from the mass of data. Various sources must be studied side by side, as it is impossible to explain any phenomenon by looking at just one specific change.
Since CHAOS’ data platform development has focused on usability, it has been easy to incorporate into the agency’s everyday life. The fast and practical tool brings ease of use to the life of Amerikka’s team. After the product was developed into its current form, Amerikka has been able to expand its use for new purposes.
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