Customer Case

Client: Fizza

Sector: Retail

Project Duration: Ongoing

Challenge: Choosing locations for pizza vending machines

Result: With the help of CHAOS, Fizza is able to

  • Understand their customers better
  • Find potential locations for the vending machines
  • Grow their business sustainably

Read more: CHAOS teams up with FIZZA

Fizza,
Finding the best locations for vending machines

“We and CHAOS are forerunners. It feels natural to team up with someone who shares a similar mindset. With holistic CHAOS data, we can better understand our customers and explore potential locations for our vending machines. It helps us minimise our risks and base our business decisions on facts” – Alexandre Benjamin, founder and CEO at Fizza Oy

Project Setting

Fizza is redefining the rules of Finnish food scene by bringing high-quality artisan pizzas available for people 24/7, served in 3 minutes from an automated vending machine. This concept is new to Finland whereas in France there are more than a thousand pizza vending machines. 

Being a forerunner means that they must make business decisions with certainty. It’s important to know how people use their city and then base business decisions on data. That’s why Fizza’s conquest of high-quality fast-casual food is supported by CHAOS solutions, especially Footfall-data.

Besides data, sustainability is also important for Fizza. Fizza wants to bring their pizza vending machines as close to people as possible whilst ensuring their machines increase the areas’ attractiveness and functionality. Thankfully, data can help with that too.

Fizza wants to bring their pizza vending machines as close to people as possible whilst ensuring their machines increase the areas’ attractiveness and functionality.
Fizza wants to bring their pizza vending machines as close to people as possible. (Image: © Fizza)

Results

With CHAOS dashboards, Fizza is able to analyse and find the potential locations for their vending machines. They can see where their target group is located and examine those areas further with the data combining platform. This helps Fizza to reach its goal of bringing people quality food conveniently to fit their busy schedules.

Footfall data gives Fizza the understanding of activity levels in the city. Here analysing is the key: comparing footfall data to other dashboards such as service levels and population structure, Fizza is able to draw valuable insights of the area. To take the analysis even further, Fizza compares footfall and other data provided by CHAOS to their own data. That’s when the decision making gets easier.

Fizza’s speciality are 24/7 automated pizza vending machines, offering high quality freshly baked pizzas.
Fizza is always high quality and freshly baked. (Image: © Fizza)
“Offering high-quality food is not our only passion. We also want to grow our business sustainably. Therefore, we want to find the best locations. We believe that you shouldn’t have to walk more than 5-10 minutes to get your food”, says Alexandre Benjamin, founder and CEO at Fizza Oy.  CHAOS dashboards let Fizza easily examine the reachability of the potential location. Fizza is able to consider the catchment area of their vending machines and whether their existing and potential locations as well as competitors can affect each other. With the data combining easy-to-use platform, Fizza saves time and minimises the risks when deciding location for their new vending machines. 

Other Customer Stories

Amerikka customer case
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Data reveals important details about the area’s background and therefore it is a great first step during a design project. To ease this phase, design agency Amerikka uses CHAOS’ location intelligence solution. The solution allows the team to start projects with a comprehensive overview of what is happening in the area and, above all, why.

Lujatalo customer case
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For a Property Developer, it is crucial to constantly acknowledge the current situation and future development of their operating areas. Finding suitable project locations is a key part of the business, and to make this easier, Lujatalo implemented CHAOS’ location intelligence solution that offers location data and urban forecasts.

Real Estate

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