Customer Case



Client: NCC

Sector: Construction / Property Developer

Challenge:
– How to activate and digitalise participatory planning and combine the results with city urban data to validate development concepts.
– How to measure urban attractiveness overtime and foresee how different urban decisions affect it.
– How to better understand tenants and create and develop better tailored places for them.

Result: Ongoing map-based analytics of service needs in Ruoholahti area based on crowd insights.
Validation of development concepts through real-time citizen engagement.

Read more here.

Customer Cases

NCC,
Development of Commercial Properties

“Through the partnership with CHAOS, NCC wants to get closer to people and open the building to the Ruoholahti area community in Helsinki already before the construction process starts. This happens by gathering ideas and insights without having to run many large co-creation sessions. It is a way for us to test our own ideas and providing fresh thoughts to nurture our creativity. “We Land” Ruoholahti will be built to meet the demands of the Ruoholahti residents, including those working in the area and passing by it every day. We wanted to build a house that best serves the demands of working life,”– says Eelis Rytkönen, Urban Developer-hippie at NCC.

Project Setting

NCC is the second largest construction company in the Nordic region. The primary focus of its operation is property and infrastructure development, ranging from residential and commercial properties, public buildings, industrial facilities, roads, and other civil engineering structures.

In every project for NCC it is important to build with respect to existing build environment and infrastructure. Not to disrupt, but to enhance urban attractiveness and convenience. For this reason, NCC partnered up with CHAOS for its commercial property development project called We Land in the Ruoholahti neighbourhood in Helsinki.

We Land – an office building created with high service culture and open-house thinking. It will make Ruoholahti one of Helsinki’s most attractive headquarters’ area transforming it into a vibrant and breathing environment where an inspiring, working, and residential culture is present 24/7. Together with CHAOS, NCC aims to bring high levels of sustainability, inclusion, service diversity, and connectivity into the area.

Ruoholahti neighbourhood in Helsinki from above: the example of the area with the high connectivity level. We Land Ruoholahti business center in the middle.

Ruoholahti neighbourhood in Helsinki from above: the example of the area with the high connectivity level. We Land Ruoholahti business center in the middle.

We Land facts

  • completion: 2022
  • jobs: 2500
  • office space: 21 100 m2
  • floor sizes: 730-2410 m2
  • catering area: 1700 m2
  • co-working seats: 150
  • bike parkings, part with charging point: 450
  • car parkings, all with charging: 180
  • BREEAM Environmental rating, targeted standard: Outstanding

Goals of the project

The goal of the project was to provide a real-time overview of the Ruoholahti neighbourhood to assist in planning, validating, and implementing a long-term development strategy, in which all factors of the urban environment would be taken into assessment, including the needs of potential users. For this purpose, NCC chose CHAOS essentials℠ license type that included: Watch a joint presentation by NCC and CHAOS about the project’s development and business findings.

Results

Through collaboration with CHAOS, NCC has been able to analyse the needs of Ruoholahti users in real-time, access the trends within certain demographic groups, and look at crowd analytics to base building decisions upon.  Eelis Rytkönen, Urban Developer-hippie at NCC, has shared that with the help of CHAOS crowd insights,NCC has been able to validate initial concepts and choose the ones to go for:

”For example, in the case of We Land, there have been multiple options in how to utilise the first floor of the centre, and by reaching out to the citizens, such decisions can be made easily. Moreover, you as a developer will be sure that you allocate the right space for the exact right service that is in demand by people. In this case, will be able to create a more inclusive city, when we convert the citizens’ responses and ideas into valuable insights and nurtured with the trends of the area.”

Map view with reachability of services from We Land
Example of existing service diversity assessment in Ruoholahti to further plan the service provision strategy for the neighbourhood.

CHAOS has combined and mapped different types of urban data and correlated it with trends in demographics. Based on this, NCC has been able to assess:

  • Current service availability and typology
  • Accessibility
  • The growing needs in the area posed by residents versus city residents coming to Ruoholahti for work, or special errands

 

Read more about Ruoholahti’s WE LAND participatory development press release.

Other Customer Stories

Amerikka customer case
Architecture

Amerikka

Data reveals important details about the area’s background and therefore it is a great first step during a design project. To ease this phase, design agency Amerikka uses CHAOS’ location intelligence solution. The solution allows the team to start projects with a comprehensive overview of what is happening in the area and, above all, why.

Lujatalo customer case
Construction

Lujatalo

For a Property Developer, it is crucial to constantly acknowledge the current situation and future development of their operating areas. Finding suitable project locations is a key part of the business, and to make this easier, Lujatalo implemented CHAOS’ location intelligence solution that offers location data and urban forecasts.
Real Estate

Noste.io

Noste wants to renew outdated operating models and push forward the development of the real estate industry. With CHAOS they can base business decisions on data and speed up the processes when finding properties and plots in emerging areas.